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The Rockford Region Brand Identity was designed to celebrate our entire region's strengths as a great place to live, work and play. It was created using a collaborative, multi-organizational and exhaustive research-based process that spanned nearly 18 months. The Rockford Region brand was officially unveiled to the community in March 2007.

The Rockford Region has so much to offer tourists, business travelers, residents and those looking to relocate to a new community. We just have to go out and boldly tell our story to the world! This regional brand is a step in that direction.

We encourage you to utilize the regional brand and embrace the graphic standards associated with it. Proper and uniform implementation will help us as we grow our brand image around the Midwest, the country and even the world. Click here to download the Rockford Region Brand Standards Guide and thanks in advance for doing your part to ensure we take care of and grow our region's brand.

To view available downloads, please enter the correct password in the form below. If you experience any problems, please contact the Rockford Area Convention & Visitors Bureau at 815.963.8111 or email skiejko@gorockford.com.

 
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© 2007-2010 Copyrighted by Rockford Area Convention & Visitors Bureau • 800.521.0849 • Concept/Design/Construction: GrahamSpencer Rockford, IL

This project is funded by a grant from the U.S. Small Business Administration (SBA). SBA's funding should not be construed as an endorsement of any products, opinions, or services. All SBA-funded projects are extended to the public on a nondiscriminatory basis.